Holly C. Adams Named VP, COO of Bronson Medical Group

Kalamazoo, Mich. February 28, 2022 – Holly C. Adams, FACHE, FACMPE, recently joined Bronson Medical Group™ (BMG) in the role of vice president and chief operating officer. With more than 600 physicians and advanced practice providers, BMG is the largest multispecialty medical group in southwest Michigan. It provides a comprehensive range of services in primary care and adult and pediatric specialties.

Adams is responsible for overall operations and fiscal performance of the medical group which staffs the Bronson Healthcare system’s outpatient practices and inpatient care facilities in Calhoun, Kalamazoo and Van Buren counties. She collaborates with BMG’s chief clinical officer, Dr. Martinson Arnan, on planning, organizing, and implementing strategic initiatives to meet the goals of a fully integrated healthcare delivery system.

Adams has extensive experience leading ambulatory care operations with a focus on improving patient outcomes, access and experience of care. Prior to joining Bronson in 2022, she held executive leadership roles at University of Oklahoma Health Sciences Center ─ OU Health Physicians. There she led operations for 78 clinics and health and wellness sites that included 1,200 credentialed providers and 1,750 support staff. Prior to OU, she held senior administrative roles in clinical operations at Tulane University Hospital & Clinic in New Orleans and the University of Texas Health Center in Tyler, TX.

Adams received her bachelor’s degree in biology from Bethel University in McKenzie, Tennessee, and her master’s degree in healthcare administration (MHA) from Saint Louis University School of Public Health. She is a Fellow in the American College of Healthcare Executives and the American College of Medical Practice Executives.

About Bronson Healthcare
We’re always looking ahead. And whether that means rethinking established ways or finding new ones, we’re committed to making healthcare better for all.

Our healthcare system serves patients and families throughout southwest Michigan and northern Indiana. Offering a full range of services from primary care to advanced critical care, our goal is to provide you with the right care, at the right time, in the right place.

We’re also locally owned and governed. Our annual outreach and charitable care amounts to more than $126 million in community benefits.

With 8,400 employees, more than 1,500 medical staff members, and 796 licensed inpatient beds, Bronson is the largest employer and leading healthcare system in the region.

You deserve the best possible care. That’s why we’re always working to achieve it.

The Bronson Healthcare system includes:

• Bronson Battle Creek
• Bronson Methodist Hospital
• Bronson LakeView Hospital
• Bronson South Haven
• Bronson Medical Group™
• Bronson at Home
• Bronson LakeView Outpatient Center
• Bronson Lifestyle Improvement & Research Center
• Bronson Athletic Club
• Bronson Health Foundation
• Bronson Commons
• Van Buren Emergency Medical Services

SOURCE: Bronson Healthcare